AlternaTV, the Miami-based content distribution company recently acquired by Canal+ Group subsidiary Thema, is stepping in to augment Themas introduction of Euronews, the multilingual, multi-national, unbiased and objective 24-7 news and information channel, throughout Latin America.AlternaTV has worked tirelessly to build, develop and maintain strong, mutually beneficial relationships with operators and distribution platforms throughout the Americas by bringing excitingly fresh content that speaks to todays global village viewers. AlternaTVs extensive partnerships with channels, networks, carriers and multiplatform distributors accelerate the negotiation process for us, which is part of the strategy behind the AlternaTV acquisition. Our goal is to continue to grow the companys content offerings, bringing more interesting and relevant programming like euronews to viewers in the Latin American and U.S. marketplace, which in turn paves the way for more European and global content and channels down the road. We are also delighted to see Euronews being the first international news TV channel joining our portfolio addressing Latin American market, said Patrick Rivet, senior vice president Distribution at Thema.Added AlternaTVs acting general manager Roberto Pérez, We are thrilled to have a part in introducing this truly multinational, unbiased and objective news and information programming service to audiences throughout Latin America, and look forward to securing traditional distribution opportunities in addition to IPTV, digital and mobile platforms.
